There's an old saying among the professors of law students:
1st - we scare you to death
2nd - we work you to death
3rd - we bore you to death
I think manny of us in churches have been borrowing this approach too much!
1st: We scare you to death
Wether it's wild beast looking creatures on brochures, or threats of judgment and hell fire for sinners - we are just trying to get your attention. But we are not exactly using the love of Christ to draw in would be converts. Rather it is a fear based tactic.
2nd: We work you to death
If you are the least bit willing, we will give you all the jobs in church that we long time saints don't really want to do. At first we'll all be excited for you, talking you up and giving the kind of encouragement we all need. But later, as you make mistakes, and are not acting as Christian as we think you ought to be by now... well... we'll pile on the pressure until you'll never think you are good enough.
3rd: We bore you to death
Don't worry about no.2 above. It sounds pretty drastic, but everyone figures out how to play the game eventually. You'll either leave for the next brochure invitation, or you'll settle in, causing no waves, going where you should go, doing what you should do, and abstaining what is deemed evil. And it will all become tedious, having lost sight of our original joy.
So... church... what to do?
Break the cycle. And this is best, and most effectively done, with love. Not the fake kind either. But Christians fully surrendered to the love of God.