There are three things that worldly people are completely drawn to:
- Money - "the one with the most toys wins."
- Youth - just look at commercials. Even commercials with old people have young old people. Our culture praises youth constantly.
- Power - you don't have to be the president or a king or queen. You don't have to be a CEO. But most people will find someplace in their life where they get to exert power. Sometimes it is even on some church committee, and often it's in your family or friends.
So here comes this man to see Jesus. The rich, young ruler! He has it all... except he knows inside he doesn't, so just like the blind, the lepors, the outcasts . . . this man seeks out Jesus.
Jesus takes his question, and goes through all the usual answers. The inquirer has not heard what he came for yet. So Jesus pushes him. "There is one thing you have not done - sell all your possessions and give the money to the poor, and you will have treasure in heaven. Then come follow me."
Jesus hit the core of this man, just as he'll hit the core of all of us eventually - this whole Jesus thing (life thing) will never work until you surrender absolutely everything to Him. There are no half ways.
The man became sad when he heard this. He knew it was true. And he believed he couldn't do it. So he turned away, for, as the Bible says, "he was very rich".
We become sad when we know what to do... but don't do it.